Logos & Brand Identity

When most people think of logos or brands, they think of colors, shapes, and fonts of their favorite soda or sports team. When I think of brand design, style, presence, vision, and voice all come to mind and the colors, shapes and fonts end up all falling into place eventually. A brand is so much more than a few lines, words, and a color or three, its an identity in every sense of the word that defines who your company, game club, or product line is.